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AED Summit 2019 Education Sessions

New Apps & Technology to Increase Productivity & Satisfaction with Your Service & Parts Support

George Russell

Monday, February 4, 2019

2:00 pm – 3:15 pm

From everyday communications to One to One Marketing, technology has not only changed how you support your customers, it has changed how THEY expect to be supported.  The Smartphone has replaced the laptop.  How are you keeping the customer informed on everything from telling them your current specials, to managing their machine cost with alerts and automated scheduling?  See how you can use technology to ensure that all your customers feel like they are getting special treatment.

Make the Move from Rent to Sell to Rent to Rent

George Russell

Tuesday, February 5, 2019

2:45 pm – 4:00 pm

 

Using Rental to help a customer get into a new machine has long been a staple of the equipment business.  But today, more clients are turning to pure rental (aka Rent-to-Rent) to variableize their equipment operating costs.  The dynamics of Rent-to Rent are significantly different than Rent-to-Sell.  Learn some key factors you need to consider before you make the leap.

Reducing Turnaround Time & Increasing Throughput in the Service Department

Bill Mayes

Tuesday, February 5, 2019

2:45 pm – 4:00 pm

Your service department has the potential to be the most profitable department in your dealership.  A technician should bring $200,000 per year in revenue into the dealership, so they keys are A) having enough technicians to cover the expense burden, and B) making sure the work moves through the department as quickly as possible.  In this class we will discuss ideas that dealers are using from triaging of machines to growing their own specialized technicians, among others.  Make sure you are getting the maximum benefit possible from your service department.

Maximize Your Revenues & Margins in Rent to Rent by Using a Basic Pricing Model

Bill Mayes

Wednesday, February 6, 2019

2:00 pm – 3:15 pm

Price-elasticity is a reality in the Equipment Rent-to-Rent business.  And one size does NOT fit all.  How can you know if you are getting the maximum return on your investment in your fleet?  We will provide you with a simple to use model for combining Utilization, Acquisition Cost and Length of Contract to analyze what pricing strategy will work best for each machine in your fleet.