About Us

Bill has a breadth of experience with both OEM and retail experience, starting with 25 years with John Deere.  Bill left John Deere to accept a position as Director of Product Support for Case Construction.  He subsequently held positions with CNH as Worldwide Director of Service Marketing and Sales Director, New Holland & Kobelco.  Bill left CNH to join MachineryLink, a start-up rental company, where he was VP, Fleet Management and Field Operations.  His experience with MachineryLink provides a unique dealership relevant experience, because he was responsible for availability and operating cost of world's largest fleet of rental combines.  In addition, he managed all customer facing support activities including 24/7 live support hotline, a customer satisfaction process, and he created a flexible staffing model to support MachineryLink combines with local talent throughout the U.S. and Canada on an as-needed basis.

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Bill divides his time between his residences in Costa Rica and Las Vegas and can deliver programs in both English and Spanish.

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Focus Areas

• Coaching and training in Parts and Service Management

• Parts and Service Sales Representatives – Program development and training

• Sales Management

• Selling Skills