Customer Centric Culture





  • Leadership Lessons - Catch & Release or Catch & Keep (April 2021 by George Russell & Daniel Suprenant) - Can fishing help you appreciate the value of customer retention? If you’re “just fishin’,” catch and release is OK. But if you want to eat or sell the fish you catch, you want to do the things that hook the biggest fish. That’s the way to think about changing from conquest sales to a focus on keeping the customers you have. Retained customers are the most profitable.