top of page

About Us

Luke Sheppard

From boots in the forest to a seat in the boardroom, Luke Sheppard’s 20-year career with Tigercat, Timberjack, and John Deere span OEM and dealer roles in the US and Canada in engineering, operations, general management, and executive leadership. He was most recently the VP of Customer Support with Nortrax. A solid education in engineering and business backs Luke’s extensive equipment industry experience (go Badgers, Hawkeyes, Cyclones)!


Luke is the Principal of Sheppard & Company, a consultancy he founded to help equipment dealers and their leaders thrive. He’s also the author of Driving Great Results, a handbook that provides managers at any level with fundamental tools in decision making, communication, managing people, and executing consistently to help them run their business better.

Focus Areas

  • Technical Leadership Development

  • Lean Dealer Methods & Process Improvement

  • Parts & Service Business Turnaround

  • Building & Engaging High-Performance Teams

  • Technology Integration & Monetization


Contact Luke


Ready to talk? Contact us.

We look forward to visiting with you about how we can help grow your business. 

bottom of page