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Marketing

  • Monetizing 'Dealership Wisdom' (April/May 2015) – What is the value of the knowledge, experience and analytical ability (or troubleshooting) that your dealership has developed in order to sell and support your customers? This ability, which has been developed over time and exists in the minds of you and your employees can rightfully be called dealership wisdom.

  • How Farmers, Dealers Adopt New Technology (June 2014) - What do you think about new technology? Do you want new things as soon as they're available? Or do you wait until a new concept is proven and tested before you adopt it?

  • Social Media: Colossal Waste of Time! or the Future of Marketing? (March 2014) - Facebook. Twitter. LinkedIn. Friends. Tweets. Connections. Smartphones. Tablets. Page Ranking. Most of these are new and strange terms that are part of social media marketing. As a farm equipment dealer, is social media marketing important to your business? Or is it irrelevant and a passing fad?

  • What is CRM and Why Should You Care? (July/August 2013) - CRM means Customer Relationship Management. The short answer to why you should care is that your future success may depend on if and how you implement CRM. Retail, your business, the business of selling and serving end users, is very competitive. Long term success often depends on doing a lot of little things right. Selling and servicing farm equipment is no different than any other industry where CRM is now a standard practice. But our industry is just starting to learn about its benefits of and to use CRM successfully.

  • Use 'Smart Software' in Your Marketing (March 2013) - The focus of this month's column is on two different "Smart Software"? applications developed to help your dealership increase sales by improving the visibility of your product and services, and providing a quicker and lower cost of acquisition and capturing prospects' interests