Our MAC Advisors

George Russell


George Russell started with International Harvester in 1975 , then worked for Case and later CNH Industrial where he held executive and global positions in both Ag and Construction Equipment in product development, strategy and sales & marketing.  He left CNH in 2006 as VP, Case CE Europe, Africa, Middle East to start working directly with dealers.  He leads several dealer best practice groups in Ag and CE as well as leading workshops for OEMs and AED programs such as “Professional Sales Management”, “Branch Management”, “Parts & Service Profitability””, and “Financial Leadership and Growth”.  He writes a regular dealer business improvement column for Farm Equipment magazine and co-authors the annual ‘Big Dealer’ report for Ag Equipment Intelligence as part of his focus on growing & consolidating dealerships.  He is a founding member of Machinery Advisors Consortium.

Focus Areas

Sales, , Rental, Service & Parts Management, Peer Group Facilitation, Strategy Development, Mergers & Acquisition (Valuations, Negotiation, Integration), Global Expansion & Market Entry


VisTion Advisory LLC

35 Cherry St., #901

Burlington, VT  05401

847-219-7252 George.Russell@MachineryAdvisors.org

Bill Mayes


Bill has a breadth of experience with both OEM and retail experience, starting with 25 years with John Deere.  Bill left John Deere to accept a position as Director of Product Support for Case Construction.  He subsequently held positions with CNH as Worldwide Director of Service Marketing and Sales Director, New Holland & Kobelco.  Bill left CNH to join MachineryLink, a start-up rental company, where he was VP, Fleet Management and Field Operations.  His experience with MachineryLink provides a unique dealership relevant experience, because he was responsible for availability and operating cost of world's largest fleet of rental combines.  In addition, he managed all customer facing support activities including 24/7 live support hotline, a customer satisfaction process, and he created a flexible staffing model to support MachineryLink combines with local talent throughout the U.S. and Canada on an as-needed basis.

Bill divides his time between his residences in Costa Rica and Las Vegas and can deliver programs in both English and Spanish.

Focus Areas

Coaching and training in Parts and Service Management, Parts and Service Sales Representatives – Program development and training, Sales Management and Selling Skills


Mayes & Calero, LLC

U.S. (913) 579-5188 

Costa Rica (506) 8465-8148


John Cronheimer


John Cronheimer is a consultant based in St Thomas, Ontario and has 40 plus years’ experience with Agricultural and Construction Equipment, in both OEM and Dealership positions which include Parts, Service and Wholegoods Product Marketing.   He has managed every department of a dealerships which provides knowledge, credibility and experience in consulting to OEM’s and dealerships throughout North America, with a focus on Aftermarket Sales.

Focus Areas

Sales Management (Wholegoods, Aftersales), Service & Parts Management, Selling Skills

Bill Hoeg


Bill’s 45 years in the AG and CE industry is driven by  the passion, insight and expertise that creates success through innovation. He started with IH and has demonstrated success in territory sales management, effective Parts Training (31% average improvement of on-the-job performance), “Value-Added Selling” Commercial Training, turn around Product Management (increased product volumes and customer satisfaction) and customer needs driven New Technology application. His experience also extends into other small businesses where people, processes and business systems are critical.

Focus Areas

Service and Parts Management; Event Planning; Selling Skills; Store Retail, Merchandizing & Marketing; Technology and Process Implementation


WMH Consulting

14700 W. Fleetwood Lane

New Berlin, WI 53151




Larry Cole


Larry’s 30+ years of dealership and manufacturers experience in the farm and construction equipment industry provides him the ability to understand the trials and tribulation of the industry from the perspective of the manufacturer and the dealer. His passion is to utilize his experiences to help others understand the industry, their roles and responsibilities, and what it takes to improve their business and/or department. The past 5+years have been working with dealerships and manufacturers in sales training, parts and service management training.  For the past 15 years have been working with the extension service at Texas A&M.

Focus Areas

Sales Management (Wholegoods, Aftersales), Service & Parts Management


Cole Enterprises

525 Dance Drive 

West Columbia TX 77486

(979) 482-2004



Daniel Surprenant


Since 1988, Daniel has consulted to automotive and capital goods dealers.  He founded his own company in 1999 after progressive dealership experience as Service Mgr & General Mgr.  He translates into French and delivers high quality training for automotive OEMs and CNH Industrial in Quebec as well as in English.  He is equally skilled in the classroom and at a dealership. 

Focus Areas

Service & Parts Mgmt., Selling Skills, Sales Management, Customer Satisfaction processes, Business Planning

Speaks French & English


Formation Future, Inc.

C.P. 1000



514 386-3597


Michelle Currie


As Co-Owner of Currie Management Consultants, Inc., Michelle developed and delivers the year long Leadership Development curriculum for dealership managers which includes executive coaching and operations. She founded Life Guidance Associates, holds an MA in Psychology and authored the book “Boom Life” about work / life balance.

Focus Areas

Leadership Development, Executive Coaching, Peer Group Facilitation, and Aftermarket Management Training


Currie Management Consultants, Inc.

102 Shore Drive, Suite 100

Worcester, MA   01605

508-752-9229 Mcurrie@CurrieManagement.com


Bob Currie


Bob is founder of Currie Management Consultants, Inc. and has over 40 year’s experience assisting OEMs and dealer in capital goods to improve distribution and performance.  Some dealerships in the 25 Best Practice groups he started are in their 3rd generation.  His leading edge dealership management approach can be seen in the books: Achieving Profit Potential Series – Service Workbook and Fleet Management.   His broad vision and understanding extends internationally with clients in Europe, Asia and South America.

Focus Areas

Enterprise Results, Strategic Planning, Dealerization, Executive Coaching, and Mergers and Acquisitions


Currie Management Consultants, Inc.

102 Shore Drive, Suite 100

Worcester, MA   01605

508-752-9229 RPCurrie@CurrieManagement.com


Robin Currie


Robin is Director of The Currie Training Center where she leverages her knowledge of distribution practices in several capital goods industries with her passion for leadership development.  In addition to her studies in retail management, she understands the dealership retail experience through her support and facilitation of several Best Practices Groups.  She is certified to administer the Myers-Brigs Type indicator and sparks discussion about personal development in her daily leadership blog, the Currie Circadian. She teaches the elements of Servant Leadership that complements her first book, Pray Without Ceasing.


Focus Areas

Leadership Development, Personal Evaluations & Growth, Best Practices for Dealership Executives, Women of Distribution



Currie Management Consultants, Inc.

102 Shore Drive, Suite 100

Worcester, MA   01605

508-752-9229 Robin@CurrieManagement.com


Jim Henderson


Jim is an entrepreneur who has started and successfully sold two information technology companies.  He leads the Exemplary Group, which through Best Practice Groups and direct consulting practices, provides benchmarking best practices and tools for Dealerships, Manufacturer Reps & Value-Added Retailers. As a member of MAC and direct work with dealers, he advises farm and construction dealers in Best Practice Groups on the application of technology, bot for internal business management and IT processes and externally for Precision Farming & Machine Control.

Focus Areas

Teaching dealers to achieve profitability from selling & supporting smart machines, Leaverging the power of benchmarking & models to drive performance improvement, Applying technology & data to re-engineer dealership processes, Providing personal testimony on how & why business must adapt to change



Exemplary Group

41 Potter Hill Road
Grafton, MA 01519





Erik Thompson


Erik is founder of Thompson Leadership Development, Inc. who assist business-owning families and non-family managers in their efforts to:

  • Address Relationship Log-jams,

  • Keep family relationships as healthy as possible,

  • Plan leadership succession,

  • Assist the founder in personal life planning “beyond the business”,

  • Openly and candidly take on important yet sensitive issues,

  • Help emerging leaders develop high-caliber leadership skills.


He is a Licensed Psychologist-Masters whose professional discipline for the past 20 years has been applying the science of systems thinking to leadership, especially in family businesses.

Focus Areas

Executive coaching and training to CEO’s, Presidents, and their leadership teams, Helping top managers think more clearly about leading


65 Leeway Circle

St. George, VT 05495





ParkWood Advisors LLC

(847) 922-0771



Marianne Wood


Marianne is an experienced business consultant with a strong background in information technology, management consulting, project management, and communication strategies. Marianne provides consulting and advisory services to small businesses and medium to large corporations across multiple industries to manage their program/project portfolio; improve their business processes; analyze and synthesize data for management reporting; research, analyze, and implement software and hardware products; and design and develop communication products for online, presentation and printing purposes. Previously, she was a senior manager with Ernst & Young LLP, where she designed and managed the development of online knowledge-base, systems development methodology and software products for clients and internal technical support staff.

Focus Areas

Project management, process improvement, communication strategy, information technology, implementation, knowledge management, publishing.

Jennifer Short

Jennifer began working in the automobile dealership industry in 2002 in the areas of Warranty Administration and Business Development Center installation and training.  In 2005, Jennifer joined MBA Dealer Services and began performing the administrative duties of the fixed operations consulting business. During that time she helped create and install then Chrysler LLC’s Service and Parts Manager Performance Groups (now FCA 20 Groups). To this date, she continues to lead the administration of these 20 Groups on behalf of FCA.  In 2014, Jen began a similar task with Case New Holland with the creation and installation of the Service and Parts Manager Performance Dealer Groups which led to her being introduced to Machinery Advisory Consortium.  She now administers the Dealer Groups for both Case CE, Case IH, New Holland, and a mixed brands group.  


In 2012, Jennifer became managing partner and CIO and in 2018, Jennifer became the CEO of MBA Dealer Services.

Focus Areas

Warranty administration, business development, dealer group administration, financial administration


MBA Dealer Services, LLC




Rob Park

Rob helped found MAC in 2015 and, despite his passing in May 2016, his spirit, memory and example

continue to sustain MAC members.

Rob had 25 plus years experience in the equipment industry both at the OEM level and at dealerships.  It’s the dealership experience though that helped him relate well to dealers and counseled them to step back and look at their operations to examine key areas for financial, operational, and people resource development.  His high energy and passion for the business kept attendees engaged and challenged to affect positive change once the training concludes.  Rob was one of the first members to be invited into the Machinery Advisors Consortium.

Focus Areas

Selling Skills, Sales Management  (Wholegoods, Aftersales), Leadership Development, Executive Coaching, Database Architecture & Development


Capistar Group

(720) 300-0941




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