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Precision Farming

  • Talking Technology with George Russell  (October 2019) - As 2019 is slowly drawing to a close, dealers and their customers are exploring opportunities to update or upgrade technology and equipment prior to year’s end. But with many regions dealing with harvest delays, precision specialists have perhaps put off having those purchasing conversations with customers. Given the circumstances farmers are facing with late-emerging crops, there may be different in-season selling opportunities for dealers, particularly on the agronomic side, says George Russell, founder of the Machinery Advisors Consortium.