If you ask most dealers what business they’re in, they’ll point to the equipment lined up on the lot. But that’s not really what customers are buying. They’re buying acres harvested, animals fed, downtime avoided, labor saved and profit protected. The machine is just the tool that gets them there. And that gap — between what dealers sell and what customers actually buy — is the biggest risk to a dealership’s future. The dealers who are still strong 15 years from now will be the ones who stop...

We’re always looking for practical ideas that help dealers strengthen customer relationships, improve aftermarket performance, and build more predictable revenue. This month, AED Magazine published an article by MAC Advisor Jim Henderson that does exactly that: “From Transactions to Trust: Five Principles for Turning Your Dealership into a Profitable Recurring‑Revenue Engine.” If you’re exploring ways to deepen customer partnerships or modernize your support model, this article is worth the...

Dealerships are built teamwork. And as a leader, you may not always know who and what contributes to your success. You can learn from...