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Speeches & Seminars

Our MAC members regularly conduct seminars and webinars for national and international dealer and equipment  conferences and symposiums. Here are the speeches and seminars by George Russell and other MAC members.

In this live webinar event, Ag Equipment Intelligence editor/publisher Dave Kanicki and George Russell, a founding member of the Machinery Advisors Consortium, share a first look at the results of the 2018 Big Dealer Report.


        Keynote Presentation: Responding to the Threat to Distribution by George Russell


Two Seminars by George Russell:

1. "Is Your Service Department Designed for Peak Performance?"

2. "New Apps & Services That Are Changing the Face of the Rental Business"

Two Seminars by Bill Mayes:

1. "Using Parts & Service As a Strategic Growth Initiative"

2. "Using Maintenance & Repair Contracts to Capture Customers"

Two Seminars by George Russell:

1. "Does eCommerce Really Work in Our Industry?"

2. "Turning Your Support Investment into Margin: Make Your Customers Appreciate You"

Two Seminars by Bill Mayes:

1. "Parts Inventory - Valuable Asset or Black Hole?"

2. "Maximizing Parts Sales & Profitability"

Four Seminars:

1. "Inventory Management for Parts & Services Departments"

2. "Moderated Dealer Roundtable: Key Performance Indicators"

3. "Marketing 101 for Your Dealership"

4. "Using the Power of Tomorrow's Technology - Today!"

"Keys to Success in Rental"

  • Commandant's National Security Program: July 2014 sponsored by U.S. Army War College

Participated in discussion to military on a command track with perspectives of an international businessman.

"Dealership of the Future: The Evolution of Dealerships - How Can You Compete?"

"The 'Why's' Behind the Changing Structure of Farm Equipment Dealerships: Lessons for Progressive Dealership Leaders"

"The Changing Structure of Farm Equipment Dealerships"

"Distribution Risks & Opportunities - How to Keep Full-Line Dealers & What Are the Alternatives"

  • German Dealer Association Annual Meeting: January 2010 sponsored by LTU (Landtechnische Untermnemertage)

"Could 10 A-Dealers Per Brand be Enough for Germany? Thoughts & Experiences in Ag Equipment Distribution in North America"

"The Impact of Industry Consolidation on Shortline Manufacturers & Distributors"

  • Italian Farm Machinery Convention: September 2009 in Laguna NIguel, CA sponsored by Italian Trade Association

"The Impact of Industry Consolidation on Shortline Manufacturers & Distributors"

  • "Ag Day" for Wall Street Analysts: June, 2008 sponsored by Wall Street Access & Ag Equipment Intelligence Magazine

"The Outlook for U.S. Agriculture: Problems & Opportunities - Views of a Global Farm Machinery Marketer"