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About Us

George Russell

George Russell started with International Harvester in 1975 , then worked for Case and later CNH Industrial where he held executive and global positions in both Ag and Construction Equipment in product development, strategy and sales & marketing.  He left CNH in 2006 as VP, Case CE Europe, Africa, Middle East to start working directly with dealers.  He leads several dealer best practice groups in Ag and CE as well as leading workshops for OEMs and AED programs such as “Professional Sales Management”, “Branch Management”, “Parts & Service Profitability””, and “Financial Leadership and Growth”.  He writes a regular dealer business improvement column for Farm Equipment magazine and co-authors the annual ‘Big Dealer’ report for Ag Equipment Intelligence as part of his focus on growing & consolidating dealerships.  He is a founding member of Machinery Advisors Consortium.

George was recently featured in a video by Green Mountain Lion Corp. about industry leaders success stories.


Focus Areas

  • Sales

  • Rental

  • Service & Parts Management

  • Peer Group Facilitation

  • Strategy Development

  • Mergers & Acquisition (Valuations, Negotiation, Integration)

  • Global Expansion & Market Entry


Contact George


Ready to talk? Contact us.

We look forward to visiting with you about how we can help grow your business. 

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