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From Transactions to Trust
We’re always looking for practical ideas that help dealers strengthen customer relationships, improve aftermarket performance, and build more predictable revenue. This month, AED Magazine published an article by MAC Advisor Jim Henderson that does exactly that: “From Transactions to Trust: Five Principles for Turning Your Dealership into a Profitable Recurring‑Revenue Engine.” If you’re exploring ways to deepen customer partnerships or modernize your support model, this art

Jim Henderson
Feb 51 min read


Why Do I Need a Budget? Prepare for No Surprises
In today’s dealership environment — shifting markets, aging inventory, tighter margins, and rising expenses — “no surprises” isn’t just a goal. It’s a survival strategy.
Leo Johnson’s latest piece breaks down why a thoughtful, realistic budget is one of the most powerful tools a dealership can have heading into 2026. From revenue expectations to margin pressures to the real cost of ignoring expense control, this article gives leaders a clear-eyed look at what’s ahead and how

Leo Johnson
Jan 164 min read


Tried & True Insights Into Equipment Dealerships
"Some things never change.” “It is what it is.” “A penny saved is a penny earned.” “Money can’t buy happiness.” Why do we use these common, everyday phrases that are so obvious they are almost not worth saying? And what are similar truisms that have been used for a long time in a dealership? Here are some other common examples of everyday truisms: “The apple never falls far from the tree.” “Patience is a virtue.” “Time is a great healer.” “Everyone makes mistakes.” Truisms a

George Russell
Oct 13, 20254 min read


Be Humble in the Face of Adversity
In the world of equipment dealerships, economic downturns are inevitable. Whether from fluctuating commodity prices, changes in demand or...

Jen Short
Aug 25, 20254 min read


Finding Firm Ground: Adapting & Thriving Amid Market Uncertainty
Navigating uncertain market conditions has become the new normal for ag equipment dealers. While turbulence brings challenges, it...

Wayne Brozek
Jul 2, 20253 min read


Ag Industry Veteran: Can It Happen Again?
I started my farm equipment career during the Gerald Ford administration. Things were rockin’ during those 3 years (1975-78). Fresh out...

Leo Johnson
May 16, 20254 min read


Take Action to Improve Processes in a Downturn
Fortunately, or unfortunately, I have been through 5 major economic downturns that have been more severe than the current one we face....

Bill Hoeg
Apr 16, 20253 min read


Competitive, Sustainable Businesses Are C.H.E.a.Ters
In our strategic business planning, we often discuss how today’s sustainable businesses are cheaters. Don’t let the title of this article...

Russ Green
Apr 7, 20254 min read


Developing Leadership is Like Building a Grain Bin
What we learn through experiences forges our understanding and beliefs. For me, a core lesson about leadership comes from building grain...

Dave Dell
Feb 18, 20254 min read


A Contemporary Viewpoint on Aftermarket Absorption Rate
40 years in the business – and significant store expansions – refines dealer exec’s view of parts & service’s role during downturns

Leo Johnson
Feb 6, 20253 min read


Free Webinar Opportunity
During this recorded online seminar, these two industry leaders address many methods that off-highway equipment dealers are...

Russ Green
Nov 23, 20241 min read


In Turbulent Times, Seek Stability by Adapting and by Seizing Opportunities
The current downcycle will test dealer leaders, particularly newer untested leaders and managers, who must also deal with the turbulence...

George Russell
Nov 9, 20243 min read


How Big is Too Big?
In the farm, outdoor power or construction equipment (CE) retail dealership business, one critical demographic is the number of stores...

Leo Johnson
Aug 1, 20244 min read


Championship Coaching
In C.S. Lewis’s Narnia book series, The Lion, the Witch and the Wardrobe, Mr. Beaver is telling the four children about the Great Lion,...

Bill Hoeg
Jul 18, 20244 min read


Leadership Transition - Going from Technician to Manager
Russ Green, Operations Officer at Machinery Advisors Consortium, expresses how top employers need good leaders to keep people happy in...

Russ Green
Jun 24, 20241 min read


How to Engage a Disengaged Employee
As published in Farm Equipment Magazine's May 2024 Issue Nothing is more frustrating than when an employee quits, and a team member tells...

Zach Hetterick
Jun 12, 20244 min read


Realistic Expectations & Where the Real Return Lies in a CRM
Most free webinar’s aim to sell you something, but MAC member Zach Hetterick of Harvesting Potential Coaching & Consulting generously...

Zach Hetterick
Jun 11, 20241 min read


Who Packed Your Parachute? Tasks, Trust & Talent to Build the Best Teams
Dealerships are built teamwork. And as a leader, you may not always know who and what contributes to your success. You can learn from...

Jim Henderson
Apr 4, 20243 min read


Leaders Stand at the Front of the Boat
The editorial theme of MAC for 2024 is to guide and coach dealers to be the 'Employer of Choice' in your market. As a leader, you are...

Russ Green
Feb 15, 20243 min read


Crafting a Solid Employee Retention Strategy for Long-Term Success
In today's competitive business landscape, retaining talented employees is crucial for a dealership’s success. High turnover rates can be...

Kristie Stern
Feb 15, 20243 min read

