Articles & Videos

6 days ago
3 min

Flying Your Dealership to New Heights

Have you ever seen the cockpit of a commercial airplane and noticed the instrument cluster that the captain and co-pilot monitor? Most...

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How to Be a More Successful, Profitable 2nd Machine Age Dealer

Marianne Wood

6 days ago
1 min

Leadership

How to Be a More Successful, Profitable 2nd Machine Age Dealer

Service is the heart of a dealership's customer retention and profitability. In a recent webinar with Adam Thomas of TARGIT during...

5 views0 comments

Are You Ready to Lead a 2nd Machine Age Dealership?

Marianne Wood

6 days ago
1 min

Leadership

Are You Ready to Lead a 2nd Machine Age Dealership?

Rapid changes create risk and opportunity. Successful dealer leaders of the future must create a "Good to Great" culture that's...

3 views0 comments

Add Equity Engineering to Your Strategic Planning

Jim Henderson

Apr 23
3 min

Leadership

Add Equity Engineering to Your Strategic Planning

What is equity engineering? Equity engineering is a strategic approach to building a strong balance sheet, enabling your dealership to...

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Prepare for Turbulent Times by Protecting Your People

George Russell

Mar 25
3 min

Leadership

Prepare for Turbulent Times by Protecting Your People

The Leadership Lessons here come from 3 overlapping ideas. Our Leadership Lessons’ theme is how to build stable and sustainable ...

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Billing Cycle is Your Airspeed to Pilot Through Triumph & Turbulence

Luke Sheppard

Mar 25
4 min

Leadership

Billing Cycle is Your Airspeed to Pilot Through Triumph & Turbulence

Airspeed. Pilots live and breathe by the dial that indicates the speed at which their aircraft slices through the air. The airspeed...

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Think Like a Pilot for Stability & Sustainability

George Russell

Dec 28, 2022
3 min

Leadership

Think Like a Pilot for Stability & Sustainability

The Leadership Lessons theme for 2023 is how to build stable and sustainable dealerships that adapt to accelerating change. The...

31 views0 comments

Anticipating the Dealership of the Future

Daniel Surprenant

Oct 7, 2022
3 min

Leadership

Anticipating the Dealership of the Future

You’ve probably seen the movie trilogy Back to the Future (1985-1989-1991) starring Christopher Lloyd as Dr. Emmett Brown and Michael...

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Bill Hoeg

Sep 14, 2022
3 min

Customer Centric Culture

Got Engagement?

I often see the lack or fear of delegation when working with dealers. Usually, it’s because the owner/leader is a “Doer” and feels it...

29 views0 comments

What’s the Distance From Your Boardroom to Your Breakroom?

Russ Green

Apr 11, 2022
3 min

Videos & Webinars

What’s the Distance From Your Boardroom to Your Breakroom?

Remember when your dealership was a stand-alone operation? The distance from your boardroom to the breakroom was measured in feet. Now ...

56 views0 comments

Mar 28, 2022
3 min

A Time to Build Up, A Time to Tear Down

As the line goes from the ‘60’s song by the Byrds, “Turn! Turn! Turn!” - this may be the time for dealers to “Build Up”. We’re talking...

31 views0 comments

Execute & Innovate Part 2: Create an Innovation Council

Luke Sheppard

Mar 4, 2022
3 min

Execute & Innovate Part 2: Create an Innovation Council

Sell tractors, fix them, collect the money and innovate. Farm equipment dealerships are not considered the most innovative industry,...

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Execute & Innovate Part 1: 5 Tips for Process Improvement

Luke Sheppard

Jan 30, 2022
3 min

Leadership

Execute & Innovate Part 1: 5 Tips for Process Improvement

“We sell tractors. We fix them. We collect the money.” This was the insight I received from a seasoned iron peddler upon my first visit...

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Challenge for 2022: Build a 2nd Machine Age Dealership

George Russell

Dec 21, 2021
2 min

Leadership

Challenge for 2022: Build a 2nd Machine Age Dealership

Rapid changes create both risk and opportunity. Your dealership is impacted by big changes in technology, the workforce and higher...

24 views0 comments

Drive a Culture of T.E.A.M. Work to Stay Customer Centered as Generations Change

Russ Green

Oct 8, 2021
3 min

People & Organization

Drive a Culture of T.E.A.M. Work to Stay Customer Centered as Generations Change

How will your people take care of your customer? It’s T.E.A.M.-Work!” This was the title of last month’s Leadership Lesson that linked...

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How Will Your People Take Care of Your Customer? It’s T.E.A.M. (Work)

George Russell

Aug 27, 2021
3 min

Customer Centric Culture

How Will Your People Take Care of Your Customer? It’s T.E.A.M. (Work)

Here is the inescapable reality: your front-line employees are the direct link between your company and your customers. To achieve your...

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The Customer-Centric Dealership of 2030?

Jim Henderson

Jul 6, 2021
3 min

Leadership

The Customer-Centric Dealership of 2030?

When you look at a dealership website today, what does a customer see? They see sections for equipment (new & used), parts, service,...

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7 Step Customer Service Process — Creating the Right Culture & Attitudes

Daniel Surprenant

May 30, 2021
3 min

People & Organization

7 Step Customer Service Process — Creating the Right Culture & Attitudes

Successful businesses of the future will need to rely on solid customer service processes. In an industry where relationships still...

8 views0 comments

George Russell

Mar 26, 2021
3 min

Best Practices

Catch & Release or Catch & Keep

Can fishing help you appreciate the value of customer retention? If you’re “just fishin’,” catch and release is OK. But if you want to...

2 views0 comments

Focus on Satisfied Customers, Not Customer Satisfaction

Bill Mayes

Jan 28, 2021
5 min

Customer Centric Culture

Focus on Satisfied Customers, Not Customer Satisfaction

We begin the 12th year of writing this column and look forward to the theme of Creating a Customer Centric Culture. With almost 100...

7 views0 comments