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Finding Firm Ground: Adapting & Thriving Amid Market Uncertainty
Navigating uncertain market conditions has become the new normal for ag equipment dealers. While turbulence brings challenges, it...

Wayne Brozek
Jul 23 min read


Ag Industry Veteran: Can It Happen Again?
I started my farm equipment career during the Gerald Ford administration. Things were rockin’ during those 3 years (1975-78). Fresh out...

Leo Johnson
May 164 min read


Take Action to Improve Processes in a Downturn
Fortunately, or unfortunately, I have been through 5 major economic downturns that have been more severe than the current one we face....

Bill Hoeg
Apr 163 min read


Competitive, Sustainable Businesses Are C.H.E.a.Ters
In our strategic business planning, we often discuss how today’s sustainable businesses are cheaters. Don’t let the title of this article...

Russ Green
Apr 74 min read


Developing Leadership is Like Building a Grain Bin
What we learn through experiences forges our understanding and beliefs. For me, a core lesson about leadership comes from building grain...

Dave Dell
Feb 184 min read


A Contemporary Viewpoint on Aftermarket Absorption Rate
40 years in the business – and significant store expansions – refines dealer exec’s view of parts & service’s role during downturns

Leo Johnson
Feb 63 min read


Free Webinar Opportunity
During this recorded online seminar, these two industry leaders address many methods that off-highway equipment dealers are...

Russ Green
Nov 23, 20241 min read


In Turbulent Times, Seek Stability by Adapting and by Seizing Opportunities
The current downcycle will test dealer leaders, particularly newer untested leaders and managers, who must also deal with the turbulence...

George Russell
Nov 9, 20243 min read


How Big is Too Big?
In the farm, outdoor power or construction equipment (CE) retail dealership business, one critical demographic is the number of stores...

Leo Johnson
Aug 1, 20244 min read


Championship Coaching
In C.S. Lewis’s Narnia book series, The Lion, the Witch and the Wardrobe, Mr. Beaver is telling the four children about the Great Lion,...

Bill Hoeg
Jul 18, 20244 min read


Leadership Transition - Going from Technician to Manager
Russ Green, Operations Officer at Machinery Advisors Consortium, expresses how top employers need good leaders to keep people happy in...

Russ Green
Jun 24, 20241 min read


How to Engage a Disengaged Employee
As published in Farm Equipment Magazine's May 2024 Issue Nothing is more frustrating than when an employee quits, and a team member tells...

Zach Hetterick
Jun 12, 20244 min read


Realistic Expectations & Where the Real Return Lies in a CRM
Most free webinar’s aim to sell you something, but MAC member Zach Hetterick of Harvesting Potential Coaching & Consulting generously...

Zach Hetterick
Jun 11, 20241 min read


Who Packed Your Parachute? Tasks, Trust & Talent to Build the Best Teams
Dealerships are built teamwork. And as a leader, you may not always know who and what contributes to your success. You can learn from...

Jim Henderson
Apr 4, 20243 min read


Leaders Stand at the Front of the Boat
The editorial theme of MAC for 2024 is to guide and coach dealers to be the 'Employer of Choice' in your market. As a leader, you are...

Russ Green
Feb 15, 20243 min read


Crafting a Solid Employee Retention Strategy for Long-Term Success
In today's competitive business landscape, retaining talented employees is crucial for a dealership’s success. High turnover rates can be...

Kristie Stern
Feb 15, 20243 min read


2024–THE YEAR TO BECOME THE EMPLOYER OF CHOICE
At MAC, our 2024 focus is on becoming the Employer of Choice. This theme leads directly from the 2023 theme of “Thinking Like a Pilot.” ...

George Russell
Feb 15, 20243 min read


Beyond the Wrench Podcast with George Russell
In this week’s WrenchWay podcast, "Beyond the Wrench", George Russell of MAC shares how valuable peer performance groups can be to...

George Russell
Jan 10, 20241 min read


Passing Knowledge to the Next Generation
Russ Green spent his first career in leadership of farm machinery companies: CNH, AGCO, CLAAS. Now he is devoting himself to preparing...

Russ Green
Nov 18, 20231 min read


How to Challenge Dealership Sales, Service & Parts Stereotypes
Understanding critical moments of truth and challenging traditional stereotypes can reshape your business to create opportunities for...

George Russell
Oct 30, 20233 min read