About Us

Zach Hetterick began his career at the parts counter of a John Deere dealership and was a territory account manager for a Caterpillar ag dealer. He went on to work for AGCO, served in several territory and senior leadership positions at Case IH and was CEO of a 11-location farm equipment dealership. A native of Ohio, he is a 2002 graduate of The Ohio State University.  He offers programs in leadership development along with individual coaching tailored to the agriculture industry via Harvesting Potential.  His passion is to elevate an organization’s performance, especially in their people to turn their potential into performance.  An alumni of dealer best practice groups, he leads dealer groups.

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Focus Areas

• Executive management

• Sales and marketing leadership

• Mergers and acquisitions

• Business growth strategies

• Cultural change

• Dealer Group leadership

• Middle management development