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May 30, 2021

MAC Advisors Daniel Surprenant and Bill Hoeg discuss how successful businesses of the future will need to rely on solid customer service processes. In an industry where relationships still matter, being customer centric is more important than ever with a focus that has the customer’s best interests in mind.



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Russ Green Joins MAC
Expands MAC's Leadership & Workforce Capabilities


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MAC is pleased to announce that Russ Green of MACKAYBEN™ has joined the group.

“The addition of Russ expands the MAC capability to serve both dealers and manufacturers. He brings to MAC his real-life boardroom experience in executive management, sales and marketing leadership, mergers and acquisitions and business growth strategies,” MAC Co-Founder, George Russell said.  Russ has a unique skill of recognizing business efficiencies and brings a balance of leadership, business management, training, and coaching to the MAC team.

Russ through MACKAYBEN™ has developed a network of “the next generation of ag leaders;” a program directed at maximizing the leadership potential of the next generation millennials who have accepted management roles in their existing businesses. 

“George Russell and the other MAC Advisors are a strong, diverse and agile team.  I look forward to collaborating with fellow MAC Advisors to bring strategies to elevate the client organization’s performance, especially in their people. I enjoy the challenge of working alongside companies creating strategies to develop their managers and maximize the performance of their employee teams, Green said.

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Bill Mayes in the Media

At this year's AED Summit, DIS asked industry experts to share their insights into what construction equipment dealers can expect in the year ahead. Here's what Bill Mayes had to say about labor shortages.

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He continued with, "The new workforce will not accept the ‘my way or the highway’ mentality of the past. Don’t think of this as good or bad, it simply is what it is. Dealers will need to ensure that they are nurturing and growing a group of new managers that can grow the business based on a common vision without having to be told what to do and how to do it every step of the way. The good news is that this is trainable behavior.”

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Join Us at the AED Summit
May 24 - 26, 2021 in Las Vegas

We're excited about these topics and plan to provide participants with real world ideas you can implement immediately when you return to your dealership. We hope to see you there!


For questions or comments, please contact Bill at 913-579-5188 or bill.mayes@machineryadvisors.org.

Join George Russell & Bill Mayes at the AED Summit at the Mirage in Las Vegas on May 24-26, 2021. 

Monday, May 24th - 1:45-2:30 pm
Work in Progress: Taming the Beast with George Russell

Tuesday, May 25th - 2:15- 3:30 pm
The Customer Service Process with George Russell

Tuesday, May 25th - 4:00-5:15pm
Understanding the Life Cycle of a Part: Key Decision Points with Bill Mayes

Wednesday, May 26th - 1:30-2:45pm
How to Maintain a Positive Parts & Service Team in Times of Stress with Bill Mayes

The 'Big Dealer' Report is the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers. It's a joint project of Ag Equipment Intelligence and George Russell of the Machinery Advisors Consortium. This report aims to track ownership changes and consolidation trends of North American farm equipment dealers. For the purposes of this report, “Big Dealers” are considered those retail organizations that own and operate 5 or more agricultural equipment store locations within the U.S. and Canada. This report was initiated in 2009 and first published in 2011. It is updated annually and a new report is issued each April.
Order yours now for 2021 for $99! 
Ag Equipment Intelligence
2021 Big Dealer Report is Available!
George Russell in the Media


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Making Sure the Precision Pieces Fit in
Dealership Mergers

George Russell along with other industry leaders was recently interviewed by Heather Hetterick in Precision Farming Dealer magazine about his thoughts on how to integrate precision teams in dealership mergers and acquisitions.

Life 2.0 Podcast: Agritech

Listen to George discuss his interest and life experiences in agricultural technology in a podcast from Life 2.0, a series of podcasts that asks thought leaders what they think it means to be human in the 21st century.

Ag Equipment Intelligence 2021 Exec Briefing

George participated on the Consolidation Panel at the Ag Equipment Intelligence 2021 Executive Briefing on Thursday, December 10th. The panel included a mix of dealers and industry experts who evaluated the ongoing impact and outcomes of dealer consolidation, including an analysis of the most significant acquisitions and mergers. The panel discussed what's on the horizon from a dealership standpoint and at the manufacturer level. 

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