As we move toward 2030, we are entering the most intense technological revolution our industry has ever seen. The pace of change in information technology is no longer linear — it is exponential. Artificial intelligence (AI) will increasingly influence the decisions made by our leaders, our administrators, and the rising generation of businesswomen and men who are stepping into leadership earlier than ever before. For those approaching retirement, or for current administrator

If you ask most dealers what business they’re in, they’ll point to the equipment lined up on the lot. But that’s not really what customers are buying. They’re buying acres harvested, animals fed, downtime avoided, labor saved and profit protected. The machine is just the tool that gets them there. And that gap — between what dealers sell and what customers actually buy — is the biggest risk to a dealership’s future. The dealers who are still strong 15 years from now will be t

In “Future Proofing” your business, people are core. In the organization, ensure you have the depth and breadth of experience in every position and in each function of the business.