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MAC Members at AED Summit 2020 in Chicago

If you'll be at the AED Summit & CONDEX in Chicago January 14-17, 2020, come to a Dealer Education session that George Russell & Bill Mayes are leading. 

Wednesday, January 15 with George Russell

  • 2:15 PM - Product Support: Turning the Dealership Flywheel - Accelerating the Momentum of Service, Parts & Rental

  • 4:15 PM - Technology: Turning the Dealership Flywheel - Leveraging Technology Everywhere

Thursday, January 16 with Bill Mayes

  • 2:00 PM - Product Support: Analyzing Your Service Department for Peak Profitability Performance

  • 3:30 PM - Product Support: Are You Missing the Boat in Maximizing Your Parts Profitability

George & Bill will also be at the AED Gala Monday evening. We look forward to catching up with you in Chicago.  Let us know if you want to set a time to meet.

  • Training

  • Consulting

  • Coaching

  • Speeches & Seminars

  • Expert Witness

Who We Are
The Machinery Advisors Consortium (MAC) serves dealers/distributors and OEMs in the capital goods industry.  We are experienced business professionals with both OEM and dealership backgrounds who provide advice, counsel and training to improve business results. We share a common business philosophy to hold ourselves to the highest ethical standards.


As 2019 is slowly drawing to a close, dealers and their customers are exploring opportunities to update or upgrade technology and equipment prior to year’s end. 

But with many regions dealing with harvest delays, precision specialists have perhaps put off having those purchasing conversations with customers. Given the circumstances farmers are facing with late-emerging crops,

Talking Technology with George Russell

there may be different in-season selling opportunities for dealers, particularly on the agronomic side, says George Russell, founder of the Machinery Advisors Consortium.  Read more at Precision Farming Dealer.

December 25, 2019

What makes a dealership good? And what does it take to move a dealership from good to great? These questions are our subject for this column in 2020. Over the year, we’ll discuss each element of the Sustainable Dealership Flywheel, and how they link to build the momentum that distinguishes a “Good to Great” dealership.

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Why We Do What We Do


MAC members are truly dedicated to enhancing the quality of life for our clients by offering our services to improve processes and people, resulting in increased customer satisfaction, customer value and business profitability.