Zach Hetterick Joins Machinery Advisors
Expands MAC's Leadership Development Capabilities
The Machinery Advisors Consortium is pleased to announce that Zach Hetterick with Harvesting Potential, has joined the group.
“The addition of Zach expands the MAC capability to serve both dealers and manufacturers. He brings to MAC his real-life experience in executive management, sales and marketing leadership, mergers and acquisitions and business growth strategies,” MAC Founder, George Russell said.
Hetterick offers programs in leadership development along with individual coaching tailored to the agriculture industry. An alumni of dealer best practice groups, he is in the process of creating and leading additional dealer groups for MAC.
September 1, 2020
How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers. The new and repeat customers give a huge boost in momentum to a dealership.
MAC is an team of professionals who coach dealers assisting farm, construction and other dealers of capital goods. We are a collaboration among companies and individuals with over 300 combined years of experience who know the retail business and who decided to work together for mutual benefit to ourselves and our clients.
MAC advisors are truly dedicated to enhancing the quality of life for our clients by offering our services to improve processes and people, resulting in increased customer satisfaction, customer value and business profitability.
“I look forward to collaborating with fellow MAC advisors to bring strategies to elevate organization’s performance, especially in their people. I enjoy working alongside companies to develop their managers and leaders, turning their potential into performance,” Hetterick said.
Hetterick began his career at the parts counter of a John Deere dealership and was a territory account manager for a Caterpillar ag dealer. He went on to work for AGCO, served in several territory and senior leadership positions at Case IH and was CEO of a 11-location farm equipment dealership. A native of Ohio, he is a graduate of The Ohio State University.