George Russell in the Media


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Making Sure the Precision Pieces Fit in Dealership Mergers

George Russell along with other industry leaders was recently interviewed by Heather Hetterick in Precision Farming Dealer magazine about his thoughts on how to integrate precision teams in dealership mergers and acquisitions.

January 28, 2021

We begin the 12th year of writing this column and look forward to the theme of Creating a Customer Centric Culture. With almost 100 articles written since 2009, readers may find value in previous articles available on the Farm Equipment website and with links from the Machinery Advisors Consortium (MAC) site. 

MAC Advisor Bill Mayes should spark your thinking by questioning customer satisfaction as a metric and promoting use of your own data instead.


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MAC is an  team of professionals who coach dealers  assisting farm, construction and other dealers of capital goods. We are a collaboration among companies and individuals with over 300 combined years of experience who know the retail business and who decided to work together for mutual benefit to ourselves and our clients.

MAC advisors are truly dedicated to enhancing the quality of life for our clients by offering our services to improve processes and people, resulting in increased customer satisfaction, customer value and business profitability.

Ag Equipment Intelligence 2021 Exec Briefing

George participated on the Consolidation Panel at the Ag Equipment Intelligence 2021 Executive Briefing on Thursday, December 10th. The panel included a mix of dealers and industry experts who evaluated the ongoing impact and outcomes of dealer consolidation, including an analysis of the most significant acquisitions and mergers. The panel discussed what's on the horizon from a dealership standpoint and at the manufacturer level. 

Life 2.0 Podcast: Agritech

Listen to George discuss his interest and life experiences in agricultural technology in a podcast from Life 2.0, a series of podcasts that asks thought leaders what they think it means to be human in the 21st century.

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Zach Hetterick Joins MAC
Expands MAC's Leadership Development Capabilities


The Machinery Advisors Consortium is pleased to announce that Zach Hetterick with Harvesting Potential, has joined the group.


“The addition of Zach expands the MAC capability to serve both dealers and manufacturers. He brings to MAC his real-life experience in executive management, sales and marketing leadership, mergers and acquisitions and business growth strategies,” MAC Founder, George Russell said.


Hetterick offers programs in leadership development along with individual coaching tailored to the agriculture industry.  An alumni of dealer best practice groups, he is in the process of creating and leading additional dealer groups for MAC.


“I look forward to collaborating with fellow MAC advisors to bring strategies to elevate organization’s performance, especially in their people. I enjoy working alongside companies to develop their managers and leaders, turning their potential into performance,” Hetterick said.


Hetterick began his career at the parts counter of a John Deere dealership and was a territory account manager for a Caterpillar ag dealer. He went on to work for AGCO, served in several territory and senior leadership positions at Case IH and was CEO of a 11-location farm equipment dealership. A native of Ohio, he is a graduate of The Ohio State University.

Ag Equipment Intelligence
2020 Big Dealer Report is Available!
Since 2011, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the Ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers. This report, which is updated annually in April, is now available for 2020 for $99.  

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