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Passing Knowledge to the Next Generation
Russ Green spent his first career in leadership of farm machinery companies: CNH, AGCO, CLAAS. Now he is devoting himself to preparing...

Russ Green
Nov 18, 20231 min read


How to Challenge Dealership Sales, Service & Parts Stereotypes
Understanding critical moments of truth and challenging traditional stereotypes can reshape your business to create opportunities for...

George Russell
Oct 30, 20233 min read


Revolutionizing Support Using Military-Style Logistics
In my experience with farm equipment dealerships, there seems to be little discussion about logistics, logistics planning or logistics ...

Jim Henderson
Sep 6, 20233 min read


Flying Your Dealership to New Heights
Have you ever seen the cockpit of a commercial airplane and noticed the instrument cluster that the captain and co-pilot monitor? Most...

Russ Green
May 26, 20233 min read


How to Be a More Successful, Profitable 2nd Machine Age Dealer
Service is the heart of a dealership's customer retention and profitability. In a recent webinar with Adam Thomas of TARGIT during...
jenshort1
May 26, 20231 min read


Are You Ready to Lead a 2nd Machine Age Dealership?
Rapid changes create risk and opportunity. Successful dealer leaders of the future must create a "Good to Great" culture that's...
jenshort1
May 26, 20231 min read


Add Equity Engineering to Your Strategic Planning
What is equity engineering? Equity engineering is a strategic approach to building a strong balance sheet, enabling your dealership to...

Jim Henderson
Apr 23, 20233 min read


Prepare for Turbulent Times by Protecting Your People
The Leadership Lessons here come from 3 overlapping ideas. Our Leadership Lessons’ theme is how to build stable and sustainable ...

George Russell
Mar 25, 20233 min read


Billing Cycle is Your Airspeed to Pilot Through Triumph & Turbulence
Airspeed. Pilots live and breathe by the dial that indicates the speed at which their aircraft slices through the air. The airspeed...

Luke Sheppard
Mar 25, 20234 min read


Think Like a Pilot for Stability & Sustainability
The Leadership Lessons theme for 2023 is how to build stable and sustainable dealerships that adapt to accelerating change. The...

George Russell
Dec 28, 20223 min read


Anticipating the Dealership of the Future
You’ve probably seen the movie trilogy Back to the Future (1985-1989-1991) starring Christopher Lloyd as Dr. Emmett Brown and Michael...

Daniel Surprenant
Oct 7, 20223 min read


Got Engagement?
I often see the lack or fear of delegation when working with dealers. Usually, it’s because the owner/leader is a “Doer” and feels it...

Bill Hoeg
Sep 14, 20223 min read


What’s the Distance From Your Boardroom to Your Breakroom?
Remember when your dealership was a stand-alone operation? The distance from your boardroom to the breakroom was measured in feet. Now ...

Russ Green
Apr 11, 20223 min read


A Time to Build Up, A Time to Tear Down
As the line goes from the ‘60’s song by the Byrds, “Turn! Turn! Turn!” - this may be the time for dealers to “Build Up”. We’re talking...

Leo Johnson
Mar 28, 20223 min read


Execute & Innovate Part 2: Create an Innovation Council
Sell tractors, fix them, collect the money and innovate. Farm equipment dealerships are not considered the most innovative industry,...

Luke Sheppard
Mar 4, 20223 min read


Execute & Innovate Part 1: 5 Tips for Process Improvement
“We sell tractors. We fix them. We collect the money.” This was the insight I received from a seasoned iron peddler upon my first visit...

Luke Sheppard
Jan 30, 20223 min read


Challenge for 2022: Build a 2nd Machine Age Dealership
Rapid changes create both risk and opportunity. Your dealership is impacted by big changes in technology, the workforce and higher...

George Russell
Dec 21, 20212 min read


Drive a Culture of T.E.A.M. Work to Stay Customer Centered as Generations Change
How will your people take care of your customer? It’s T.E.A.M.-Work!” This was the title of last month’s Leadership Lesson that linked...

Russ Green
Oct 8, 20213 min read


How Will Your People Take Care of Your Customer? It’s T.E.A.M. (Work)
Here is the inescapable reality: your front-line employees are the direct link between your company and your customers. To achieve your...

George Russell
Aug 27, 20213 min read


The Customer-Centric Dealership of 2030?
When you look at a dealership website today, what does a customer see? They see sections for equipment (new & used), parts, service,...

Jim Henderson
Jul 6, 20213 min read

