Search


George Russell
Mar 25, 20233 min read
Prepare for Turbulent Times by Protecting Your People
The Leadership Lessons here come from 3 overlapping ideas. Our Leadership Lessons’ theme is how to build stable and sustainable ...
13 views0 comments


Luke Sheppard
Mar 25, 20234 min read
Billing Cycle is Your Airspeed to Pilot Through Triumph & Turbulence
Airspeed. Pilots live and breathe by the dial that indicates the speed at which their aircraft slices through the air. The airspeed...
12 views0 comments


George Russell
Dec 28, 20223 min read
Think Like a Pilot for Stability & Sustainability
The Leadership Lessons theme for 2023 is how to build stable and sustainable dealerships that adapt to accelerating change. The...
34 views0 comments


Daniel Surprenant
Oct 7, 20223 min read
Anticipating the Dealership of the Future
You’ve probably seen the movie trilogy Back to the Future (1985-1989-1991) starring Christopher Lloyd as Dr. Emmett Brown and Michael...
46 views0 comments


Bill Hoeg
Sep 14, 20223 min read
Got Engagement?
I often see the lack or fear of delegation when working with dealers. Usually, it’s because the owner/leader is a “Doer” and feels it...
36 views0 comments


Russ Green
Apr 11, 20223 min read
What’s the Distance From Your Boardroom to Your Breakroom?
Remember when your dealership was a stand-alone operation? The distance from your boardroom to the breakroom was measured in feet. Now ...
165 views0 comments


Leo Johnson
Mar 28, 20223 min read
A Time to Build Up, A Time to Tear Down
As the line goes from the ‘60’s song by the Byrds, “Turn! Turn! Turn!” - this may be the time for dealers to “Build Up”. We’re talking...
32 views0 comments


Luke Sheppard
Mar 4, 20223 min read
Execute & Innovate Part 2: Create an Innovation Council
Sell tractors, fix them, collect the money and innovate. Farm equipment dealerships are not considered the most innovative industry,...
27 views0 comments


Luke Sheppard
Jan 30, 20223 min read
Execute & Innovate Part 1: 5 Tips for Process Improvement
“We sell tractors. We fix them. We collect the money.” This was the insight I received from a seasoned iron peddler upon my first visit...
14 views0 comments


George Russell
Dec 21, 20212 min read
Challenge for 2022: Build a 2nd Machine Age Dealership
Rapid changes create both risk and opportunity. Your dealership is impacted by big changes in technology, the workforce and higher...
27 views0 comments


Russ Green
Oct 8, 20213 min read
Drive a Culture of T.E.A.M. Work to Stay Customer Centered as Generations Change
How will your people take care of your customer? It’s T.E.A.M.-Work!” This was the title of last month’s Leadership Lesson that linked...
41 views0 comments


George Russell
Aug 27, 20213 min read
How Will Your People Take Care of Your Customer? It’s T.E.A.M. (Work)
Here is the inescapable reality: your front-line employees are the direct link between your company and your customers. To achieve your...
32 views0 comments


Jim Henderson
Jul 6, 20213 min read
The Customer-Centric Dealership of 2030?
When you look at a dealership website today, what does a customer see? They see sections for equipment (new & used), parts, service,...
9 views0 comments


Daniel Surprenant
May 30, 20213 min read
7 Step Customer Service Process — Creating the Right Culture & Attitudes
Successful businesses of the future will need to rely on solid customer service processes. In an industry where relationships still...
12 views0 comments


George Russell
Mar 26, 20213 min read
Catch & Release or Catch & Keep
Can fishing help you appreciate the value of customer retention? If you’re “just fishin’,” catch and release is OK. But if you want to...
5 views0 comments


Bill Mayes
Jan 28, 20215 min read
Focus on Satisfied Customers, Not Customer Satisfaction
We begin the 12th year of writing this column and look forward to the theme of Creating a Customer Centric Culture. With almost 100...
11 views0 comments


George Russell
Oct 11, 20202 min read
Robust Marketing Process Drives Segment Sales
The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing...
7 views0 comments


George Russell
Aug 31, 20203 min read
Good to Great Dealership Flywheel Spoke #4 - Build a Dealership that Sells Solutions and Earns Trust
How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with...
5 views0 comments


George Russell
Jun 29, 20202 min read
Leveraging Technology Assessing Technology as a Force Multiplier
Technology is a “Force Multiplier” for your dealership. The force multiplier concept comes from the military but to explain it simply,...
15 views0 comments


George Russell
Mar 26, 20203 min read
Build a Strong Culture & Leverage Vital Processes
“Culture eats strategy for breakfast” — a quote attributed to management guru Peter Drucker defines the core idea of this spoke. The best...
9 views0 comments