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Focus on Satisfied Customers, Not Customer Satisfaction
We begin the 12th year of writing this column and look forward to the theme of Creating a Customer Centric Culture. With almost 100...
Bill Mayes
Jan 28, 20215 min read
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Robust Marketing Process Drives Segment Sales
The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing...
George Russell
Oct 11, 20202 min read
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