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Be Humble in the Face of Adversity
In the world of equipment dealerships, economic downturns are inevitable. Whether from fluctuating commodity prices, changes in demand or...

Jen Short
8 hours ago4 min read
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Finding Firm Ground: Adapting & Thriving Amid Market Uncertainty
Navigating uncertain market conditions has become the new normal for ag equipment dealers. While turbulence brings challenges, it...

Wayne Brozek
Jul 23 min read
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Developing Leadership is Like Building a Grain Bin
What we learn through experiences forges our understanding and beliefs. For me, a core lesson about leadership comes from building grain...

Dave Dell
Feb 184 min read
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A Contemporary Viewpoint on Aftermarket Absorption Rate
40 years in the business – and significant store expansions – refines dealer exec’s view of parts & service’s role during downturns

Leo Johnson
Feb 63 min read
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In Turbulent Times, Seek Stability by Adapting and by Seizing Opportunities
The current downcycle will test dealer leaders, particularly newer untested leaders and managers, who must also deal with the turbulence...

George Russell
Nov 9, 20243 min read
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How Big is Too Big?
In the farm, outdoor power or construction equipment (CE) retail dealership business, one critical demographic is the number of stores...

Leo Johnson
Aug 1, 20244 min read
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Championship Coaching
In C.S. Lewis’s Narnia book series, The Lion, the Witch and the Wardrobe, Mr. Beaver is telling the four children about the Great Lion,...

Bill Hoeg
Jul 18, 20244 min read
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Leadership Transition - Going from Technician to Manager
Russ Green, Operations Officer at Machinery Advisors Consortium, expresses how top employers need good leaders to keep people happy in...

Russ Green
Jun 24, 20241 min read
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How to Engage a Disengaged Employee
As published in Farm Equipment Magazine's May 2024 Issue Nothing is more frustrating than when an employee quits, and a team member tells...

Zach Hetterick
Jun 12, 20244 min read
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Beyond the Wrench Podcast with George Russell
In this week’s WrenchWay podcast, "Beyond the Wrench", George Russell of MAC shares how valuable peer performance groups can be to...

George Russell
Jan 10, 20241 min read
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How to Challenge Dealership Sales, Service & Parts Stereotypes
Understanding critical moments of truth and challenging traditional stereotypes can reshape your business to create opportunities for...

George Russell
Oct 30, 20233 min read
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Revolutionizing Support Using Military-Style Logistics
In my experience with farm equipment dealerships, there seems to be little discussion about logistics, logistics planning or logistics ...

Jim Henderson
Sep 6, 20233 min read
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Flying Your Dealership to New Heights
Have you ever seen the cockpit of a commercial airplane and noticed the instrument cluster that the captain and co-pilot monitor? Most...

Russ Green
May 26, 20233 min read
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How to Be a More Successful, Profitable 2nd Machine Age Dealer
Service is the heart of a dealership's customer retention and profitability. In a recent webinar with Adam Thomas of TARGIT during...
jenshort1
May 26, 20231 min read
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Are You Ready to Lead a 2nd Machine Age Dealership?
Rapid changes create risk and opportunity. Successful dealer leaders of the future must create a "Good to Great" culture that's...
jenshort1
May 26, 20231 min read
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Add Equity Engineering to Your Strategic Planning
What is equity engineering? Equity engineering is a strategic approach to building a strong balance sheet, enabling your dealership to...

Jim Henderson
Apr 23, 20233 min read
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Prepare for Turbulent Times by Protecting Your People
The Leadership Lessons here come from 3 overlapping ideas. Our Leadership Lessons’ theme is how to build stable and sustainable ...

George Russell
Mar 25, 20233 min read
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Billing Cycle is Your Airspeed to Pilot Through Triumph & Turbulence
Airspeed. Pilots live and breathe by the dial that indicates the speed at which their aircraft slices through the air. The airspeed...

Luke Sheppard
Mar 25, 20234 min read
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Think Like a Pilot for Stability & Sustainability
The Leadership Lessons theme for 2023 is how to build stable and sustainable dealerships that adapt to accelerating change. The...

George Russell
Dec 28, 20223 min read
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Anticipating the Dealership of the Future
You’ve probably seen the movie trilogy Back to the Future (1985-1989-1991) starring Christopher Lloyd as Dr. Emmett Brown and Michael...

Daniel Surprenant
Oct 7, 20223 min read
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