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George Russell
- Dec 28, 2022
- 3 min
Think Like a Pilot for Stability & Sustainability
The Leadership Lessons theme for 2023 is how to build stable and sustainable dealerships that adapt to accelerating change. The...
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George Russell
- Mar 26, 2021
- 3 min
Catch & Release or Catch & Keep
Can fishing help you appreciate the value of customer retention? If you’re “just fishin’,” catch and release is OK. But if you want to...
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Bill Mayes
- Jan 28, 2021
- 5 min
Focus on Satisfied Customers, Not Customer Satisfaction
We begin the 12th year of writing this column and look forward to the theme of Creating a Customer Centric Culture. With almost 100...
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George Russell
- Oct 11, 2020
- 2 min
Robust Marketing Process Drives Segment Sales
The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing...
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